Designer Wraps Named North America East Winner in Avery Dennison WRAP LIKE A KING Challenge

FOR IMMEDIATE Release

DESIGNER WRAPS NAMED REGIONAL WINNER IN AVERY DENNISON “WRAP LIKE A KING” CHALLENGE

MILLVILLE, NJ, October 16, 2015 – Avery Dennison Graphics Solutions announced today that “CUSTOM CHROME SHELBY 1000” by the team DESIGNER WRAPS, of NEW JERSEY, was named the North America East Regional Wrap King in the “Wrap Like a King” Challenge featuring printed Avery Conform Chrome.

“We’re thrilled to be chosen as the NORTH AMERICA EAST winner! We knew we had to showcase our skills with this wrap, since the competition was so stiff,” said Sean Tomlin, Owner of Designer Wraps. We used a combination of Avery Dennison® Avery Conform Chromes and Laminates to create the Custom Chrome Shelby 1000 wrap.”

DESIGNER WRAPS won a prize package valued at almost $3,200. The prize includes a four-night stay in Las Vegas to attend the SEMA show, $500 cash, an Avery Dennison Wrap Class of their choice, a Regional Wrap King trophy, Wrap Like a King swag, a meet and greet autograph signing with Ryan Friedlinghaus from West Coast Customs™ and marketing support from Avery Dennison.

“We knew when we invited Europe to participate in this year’s Challenge, that we would see global trends in vehicle customization, but we have been blown away by the high level of talent and creativity that was submitted,” said Roxanne McSpadden, North America marketing director at Avery Dennison Graphics Solutions. “DESIGNER WRAPS use of AVERY CHROME FILMS was skillful and unique. We can’t wait to announce who the judges’ picked as the ultimate King of the Wrap World at SEMA 2015.”

A panel of wrap industry judges chose the West, Central, Midwest, East, South, Canada and Europe Regional Wrap Kings. The 2015 Challenge judges included Ryan Friedlinghaus, Eric Ide, Markus-Marcel Knoch, Myles Kovacs, Justin Pate, Adrian Rope and Molly Waters. As the North America East Region Wrap King, part of the Designer Wraps Team will go on to compete for the ultimate “King of the Wrap World” title at the 2015 SEMA Show, November 3-6, 2015 in Las Vegas, Nevada.

The seven professional judges evaluated the 173 total submissions based on criteria of visual transformation (difference between the before and after pictures submitted), quality and skill level of installation, overall public look and appeal and uniqueness of the design.

Over $25,000 in prizes will be given away to participants and voters. Installers and fans can still enter to win the fan prize package by using #WrapLikeAKing on Instagram® through November 7, 2015. The fan prize includes an Avery Dennison Wrap Like a King swag bag that contains Avery Dennison t-shirts, retail and restaurant gift cards and signed merchandise from West Coast Customs™.

Wrap installers can learn more about Avery Dennison Supreme Wrapping Film™ or digital Supercast films via www.wraplikeaking.com or graphics.averydennison.com/wlak. Wrap Like a King official rules, judges and prize information are also posted at www.wraplikeaking.com.

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About Avery Dennison

Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and 26,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent. Headquartered in Glendale, California, the company reported sales from continuing operations of $6.1 billion in 2013.

A segment of Avery Dennison’s Materials Group, Avery Dennison Graphics Solutions provides imaging materials and service solutions for fleet, architecture and transportation markets. For more information, visit graphics.averydennison.com. Join the Avery Dennison conversation at www.facebook.com/AveryDennisonGraphics, follow us @ADGraphics_NA on Twitter and stay up to date by subscribing to Avery Dennison Works, a monthly e-newsletter.

Avery Dennison® is a registered trademark of Avery Dennison Corporation. All other Avery Dennison brands, product names, antenna designs and codes or service programs are trademarks of Avery Dennison Corporation. Certain third party trademarks and trade names used herein are the property of their respective owners.

Instagram is not affiliated with nor does it endorse Avery Dennison, its products, or this contest, and referencing it not intended to imply any such affiliation or endorsement.

Contacts:
Carolyn Polanski
Avery Dennison Graphics Solutions
440-534-4851
carolyn.polanski@averydennison.com

Cheryl Besl
Topic Design Group
(513) 744-0908
cbesl@topicdesign.com

Designer Wraps
Founded in 2006, Designer Wraps® is based in Millville, New Jersey (Greater Philadelphia) in a 38,000 square feet, contains four large-format printers, a full in-house design studio, 10,000 square feet of apparel and silk screening, vinyl production department and over 23,000 square feet of climate-controlled installation space.

For more information on Designer Wraps®, please write us at info(at)designerwraps.com
Designer Wraps®
PO Box 904
600 Columbia Avenue
Millville, NJ 08332
856-265-0700
www.designerwraps.com

Designer Wraps® is a U.S. Registered Trademark. All rights reserved.